Subject: Elective, Business

Marketing

Course Type: Standard High School

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Credits: 1.0

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Course Description

In this introductory course, students will learn the principles of Marketing using real-world examples—learning what it takes to plan, launch, and market a product or service in today’s fast-paced business environment. This course covers an introduction to marketing, business-to-business marketing, services marketing, branding, social media marketing, and marketing ethics. Students will learn about marketing plans and strategies businesses use to market their products.

Textbook: Marketing - Boundless CC 4.0

Course Objectives

Understand basic marketing principles

Understand the strategies and planning techniques used in marketing

Describe how marketing plans are used

Apply course concepts to everyday life

Learn about the ethical aspects of marketing products and services

Starting is Easy

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Course Contents

Module TitleModule Topic(s)
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Strategies and Planning
Chapter 3: The Marketing Environment
Chapter 4: Consumer Marketing
Chapter 5: Business-to-Business Marketing
Chapter 6: Services Marketing
Chapter 7: Global Marketing
Chapter 8: Pricing

Recommended Prerequisites

Carnegie Credits Explained: Our Approach vs. Trimester Credits

Carnegie Credit System
Excel High School follows the Carnegie Credit system, a widely recognized method of measuring student progress based on instructional hours. A single Carnegie credit reflects approximately 120 hours of coursework, typically completed over a full academic year.

Carnegie Credit vs. Trimester Credit
While Carnegie credits are awarded based on total hours over a year, trimester credits divide the school year into three terms. In a trimester system, students complete courses in shorter, intensive sessions, often earning partial credits (e.g., 0.33 or 0.5 per term). In contrast, Excel’s use of Carnegie credits ensures students have ample time to engage deeply with the material and develop a well-rounded understanding at a consistent pace.

Accreditation You Can Trust

Recognized & Respected Nationwide

At Excel High School, we are proud to be regionally accredited by Cognia, along with additional accreditations from NCA, SACS, NWAC, and the Middle States Association. Our programs meet the same rigorous standards as public schools, giving you the confidence of earning a well-respected diploma.

Global Recognition for Our Accredited Diplomas

Excel High School’s regionally accredited diploma is accepted by colleges and universities around the world. With our recognized accreditation, you can confidently pursue higher education wherever your journey takes you.

Accreditation You Can Trust

Recognized & Respected Nationwide

At Excel High School, we are proud to be regionally accredited by Cognia, along with additional accreditations from NCA, SACS, NWAC, and the Middle States Association. Our programs meet the same rigorous standards as public schools, giving you the confidence of earning a well-respected diploma.

Global Recognition for Our Accredited Diplomas

Excel High School’s regionally accredited diploma is accepted by colleges and universities around the world. With our recognized accreditation, you can confidently pursue higher education wherever your journey takes you.